The Certificate in Digital Marketing (CDM) program is a preliminary course designed to equip students with the fundamentals of Digital Marketing and the Online Communication ecosystem. This is a 3 month course offering an opportunity for students to gain a conceptual as well as practical knowledge on Digital Marketing and online communication. Digital Marketing course is suited to entrepreneurs, people wishing to move into a career in digital marketing, and to people who already work in the marketing field, but feel they need to deepen and extend their knowledge of online marketing
Course Plan for 3-months – Digital Marketing.
Topics and duration and the depth of coverage based on specific needs.
Course: 2 hours per day; weekly 5 Classroom sessions and remaining practical sessions.
There will be an assessment of Students at the end of the Program.
Breakdown of topics and a weekly schedule for the course: 2 hours/ day
Topics- Theory- 1 hour/day
Topics- Practical-1 hour/day
Topics- Theory- 1 hour/day
Topics- Practical-1 hour/day
Topics- Theory- 1 hour/day
SEO Business Concepts, How search Engine Works, Organic Vs Inorganic Search
Keyword Research- Tools To help You Analyse Keywords, Keyword Selection, HTML Tag Optimization
Understanding content Optimization- Optimizing textual Page Elements
Image Optimization with ”Alt“ Tags
Topics- Practical-1 hour/day
Meta tags-title, description, H1 to H6 tags
Tools To help You Analyse Keywords Keyword Planner, Google trends, Google Suggest etc.
Internal Links
Topics- Theory- 1 hour/day
Generation an XML Sitemap and submission, Creation of Robot.txt file and submission
Introduction to Google Search Console
Making sure that Google can crawl, index, Retrieve and Rank your website
Fixing of broken links- Permanent redirection and Temporary Redirection of 404 Page URLs
Topics- Practical-1 hour/day
Creation of Sitemaps, Robot.txt file
Setting up of Google Search Console
Fixing of broken links- Permanent redirection and Temporary Redirection of 404 Page URLs
Topics- Theory- 1 hour/day
Competitor Analysis
Link Building
Article Submission, blog creation
Major Seo Algorithms
Topics- Practical-1 hour/day
Competitor Analysis
One way linking, 2 way linking, Backlink Checking of Competitors.
Backlinks through articles, blogs etc
Topics- Theory- 1 hour/day
Facebook Marketing: Leveraging Facebook’s advertising and marketing features to target specific audiences
Lead Generation, Engagement, Steps to improve social Media Signals
FB Ad Campaign Creation, FB Business Page Creation
Social Media Signals like share, Comments, Ratings, Reviews, Mentions etc
Topics- Practical-1 hour/day
Creating Facebook Pages and optimizing for business.
Placing of Reviews, Comments etc
FB Ad Practices
Topics- Theory- 1 hour/day
Twitter Marketing: Utilizing Twitter to engage with followers, run campaigns, and increase brand visibility.
LinkedIn Marketing: Leveraging LinkedIn for B2B marketing, networking, and lead generation
Instagram Marketing: Creating visually appealing content and running effective marketing campaigns on Instagram.
Topics- Practical-1 hour/day
Creating Twitter Account and optimizing for business
Creating LinkedIn Account and optimizing
Creating Instagram Account and optimizing
Topics- Theory- 1 hour/day
Understanding the concept and benefits of pay-perclick advertising. Need of Online Advertising. SERP, Types of Online Ads
Engaging Users with Responsive Search Ads, Enhance Ad Extensions
Ads Auction – Bidding Strategies- Increase efficiency with Automated Bidding, Quality Score.
Google Search Ads- Call-to-Action: Designing effective CTAs to encourage user interaction. Call-toAction (CTA):
Topics- Practical-1 hour/day
Google Ads Account, Ad Manager Creation. Setting Up of Google Search ads, Search Campaign Creation
Identify Search terms to serve Relevant Ads to send traffic to the right landing Page
Engaging Users with Responsive Search Ads, Ad Extensions.
Experimenting with different Call to action- Offer of Free shopping- Call now VS Book now.
Topics- Theory- 1 hour/day
Precise Targeting based on Demographics, Identify Audience, Behaviour of Interest
Google Display Ads
Video Creation Strategy, Importance of Video Marketing, Building Explainer Video
YouTube Marketing, Customizing YouTube Channel, YouTube Profile and Best Practices.
Topics- Practical-1 hour/day
Google Search Ads (PPC)- Creating and managing search ads to target relevant keywords and attract potential customers
Setting Up of Google display ads
Creating Explainer Video
YouTube Customization and Upload
Topics- Theory- 1 hour/day
Google AdSense
Online Reputation Management
Quora Marketing: Leveraging Quora to establish authority, answer user questions, and drive traffic.
Topics- Practical-1 hour/day
Google AdSense
Online Reputation Management
Quora Question and Answers
Topics- Theory- 1 hour/day
Web Analytics: Utilizing tools like Google Analytics to track website traffic and user behaviour.
Overview of Key GA Reports from Existing Data
Conversion Tracking: Implementing conversion tracking to measure the effectiveness of marketing efforts
Topics- Practical-1 hour/day
Setting up Google Analytics and traffic Reporting
Generate Analytics Audit Report
Topics- Theory- 1 hour/day
Email Marketing
Mobile Marketing-SMS Marketing
WhatsApp Marketing
Affiliate Marketing
Topics- Practical-1 hour/day
Email Marketing Tools
SMS Marketing Tools
WhatsApp Marketing
Affiliate Marketing