Advanced Certification Program in Digital Marketing (ACPDM)

Topics- Theory- 1 hour/day

• Fundamentals of Marketing, Traditional Marketing vs Digital Marketing. Understanding Online Business Goals
• Understanding Digital Marketing – Identify the digital marketing channels, their capabilities and the customer journey through the purchase funnel.
• Online Digital Visibility Strategy- Website Planning, Local Visibility, Social Media Visibility

Topics- Practical- 1 hour/day

• Canva: Hands-on experience with Canva, a graphic design tool.
• Use of Canva Templates in Facebook, Instagram etc

Topics- Theory- 1 hour/day

• Local Visibility- Understanding Google My Business
• Graphic Design for Business, Building Business Website, Rowshots
• Organizing digital marketing strategies using Xmind

Topics- Practical- 1 hour/day

• Google Local Listing Optimizing and managing business listings on Google Maps and local search
• Rowshots: Exploring Rowshots for creating engaging visual content.
• Xmind: Utilizing Xmind for mindmapping

Topics- Theory- 1 hour/day

• Understand the elements of Website. Introduction to Domain, Web Domain Name & Hosting
• Building Business Website- Understanding C-Panel
• Understanding the process of Installing WordPress

Topics- Practical- 1 hour/day

• How to Register a Domain Name, Web Domain & Hosting
• Building Business Website Understanding C-Panel
• Installing WordPress

Topics- Theory- 1 hour/day

• Blog creation, Web Development using WordPress.
• Customizing Theme, Building Homepage & Blog, Customizing Menu
• Introduction to eBooks

Topics- Practical- 1 hour/day

• Blog Creating and managing a blog using WordPress
• Customizing Theme, Building Homepage & Blog. Customizing Menu
• eBook Creation: Understanding the process of creating and promoting eBooks for lead generation and brand authority.

Topics- Theory- 1 hour/day

• SEO Business Concepts, Business Impact of SEO, How search Engine Works, Organic Vs Inorganic Search
• Keyword Research- The Need for a Keyword Research Plan, How to Research Your Keywords, Tools To help You Analyse Keywords
• Keyword Selection, HTML Tag Optimization

Topics- Practical- 1 hour/day

• Meta tags-title, description, H1 to H6 tags
• Tools To help You Analyse KeywordsKeyword Planner, Google trends, Google Suggest etc.
• Internal Links

Topics- Theory- 1 hour/day

• Understanding content Optimization- Optimizing textual Page Elements, Analysing Content Quality

• Image Optimization using “Alt” Tag

• Introduction to Seo Power suite

Topics- Practical- 1 hour/day

• Seo Power suite installing

Topics- Theory- 1 hour/day

• Generation an XML Sitemap and submission, Creation of Robot.txt file and submission

• Introduction to Google Search Console, Bing Web Master Tool

• Introduction to SEMrush SEMrush

Topics- Practical- 1 hour/day

•  Creation of of Sitemaps, Robot.txt file

• Setting up of Google Search Console, Bing Web Master tool

• Installing and analysing sites

Topics- Theory- 1 hour/day

• Making sure that Google can crawl, index, Retrieve and Rank your website

• Fixing of broken links- Permanent redirection and Temporary Redirection of 404 Page URLs

• Major Seo Algorithms

Topics- Practical- 1 hour/day

•  Fixing of broken links Permanent redirection and Temporary Redirection of 404 Page URLs

Topics- Theory- 1 hour/day

• Competitor Analysis
• Link Building
• Article Submission, blog creation

Topics- Practical- 1 hour/day

• Competitor Analysis
• One way linking, 2 way linking , Backlink Checking of Competitors.
• Backlinks through articles, blogs etc

Topics- Theory- 1 hour/day

• Placing of Reviews, Comments etc
• Directory submission
• Introduction to SEO Power suite for comprehensive SEO analysis and reporting.

Topics- Practical- 1 hour/day

Topics- Theory- 1 hour/day

• Social Media Introduction – Visibility. Exploring Different Social Media Networks
• Facebook Marketing: Leveraging Facebook’s advertising and marketing features to target specific audiences.
• Twitter Marketing: Utilizing Twitter to engage with followers, run campaigns, and increase brand visibility.

Topics- Practical- 1 hour/day

• Creating Facebook Pages and
  optimizing for business.
• Creating Twitter Account and
  optimizing for business

Topics- Theory- 1 hour/day

• LinkedIn Marketing: Leveraging LinkedIn for B2B marketing, networking, and lead generation
• nstagram Marketing: Creating visually appealing content and running effective marketing campaigns on Instagram.
• Quora Marketing: Leveraging Quora to establish authority, answer user questions, and drive traffic.

Topics- Practical- 1 hour/day

• Creating LinkedIn Account and optimizing
• Creating Instagram Account and optimizing
• Quora Question and Answers

Topics- Theory- 1 hour/day

• Introduction to FB Ads
• Lead Generation, Engagement, Steps to improve social Media Signals
• FB Ad Campaign Creation, FB Business Page Creation

Topics- Practical- 1 hour/day

• FB Ad Practices

Topics- Theory- 1 hour/day

• Social Media Signals like share, Comments, Ratings, Reviews, Mentions etc
• FB Remarketing
• Introduction to other Social Media Sites like Pinterest

Topics- Practical- 1 hour/day

• FB Business Page Creation
• FB Remarketing

Topics- Theory- 1 hour/day

• Understanding the concept and benefits of pay-per-click advertising. Need of Online Advertising. SERP
• Types of Online Ads, Media buying Principles, Nurturing and Lead Funnels
• Engaging Users with Responsive Search Ads, Enhance Ad Extensions

Topics- Practical- 1 hour/day

• Google Ads Account, Ad Manager Creation
• Setting Up of Google Search ads, Search Campaign Creation
• Identify Search terms to serve Relevant Ads to send traffic to the right landing Page

Topics- Theory- 1 hour/day

• Ads Auction – Bidding Strategies- Increase efficiency with Automated Bidding, Quality Score.
• Google Search Ads- Call-to-Action: Designing effective CTAs to encourage user interaction. Call-to-Action (CTA):
• Precise Targeting based on Demographics, Identify Audience, Behaviour of Interest

Topics- Practical- 1 hour/day

• Engaging Users with Responsive Search Ads, Ad Extensions.
• Experimenting with different Call to action- Offer of Free shopping- Call now VS Book now. Creation of Audience List. Layering of audience List into Groups.
• Google Search Ads (PPC)- Creating and managing search ads to target relevant keywords and attract potential customers

Topics- Theory- 1 hour/day

• Google Display Ads
• Lead Generation and Conversion Optimization
• Video Creation Strategy, Importance of Video Marketing, Building Explainer Video

Topics- Practical- 1 hour/day

• Setting Up of Google display ads
• Designing and running display ads on websites
• Creating Explainer Video

Topics- Theory- 1 hour/day

• YouTube Marketing, Customizing YouTube Channel, YouTube Profile and Best Practices. Strategies for creating and promoting video content on YouTube to reach a wider audience
• Google Video Ads – Creating and promoting video ads on platforms like YouTube.
• Make Money from YouTube

Topics- Practical- 1 hour/day

• YouTube Customization and Upload
• Google Video Ads

Topics- Theory- 1 hour/day

• Remarketing and Rebranding – Maximize sales using modern Digital Techniques
• Cookie Vs Data Based Remarketing
• Setting up Remarketing Pixel

Topics- Practical- 1 hour/day

• Cookie Vs Data Based Remarketing
• Setting up Remarketing Pixel

Topics- Theory- 1 hour/day

• Display Remarketing Campaign – Implementing remarketing strategies to re-engage with previous website visitors
• Search Remarketing Campaign
• Concept of Inbound Marketing- Awareness, Consideration, Decision

Topics- Practical- 1 hour/day

• Display Remarketing Campaign
• Search Remarketing Campaign
• Inbound Marketing

Topics- Theory- 1 hour/day

• Web Analytics: Utilizing tools like Google Analytics to track website traffic and user behaviour.
• Overview of Key GA Reports from Existing Data
• Developing a Digital Marketing Strategy: Integrating various digital marketing components into a cohesive strategy.

  Budgeting and Resource Allocation: Campaign

  Management: Planning, executing, and monitoring digital marketing campaigns.

Topics- Practical- 1 hour/day

• Allocating budgets and resources based on strategic priorities.

Topics- Theory- 1 hour/day

• Email Marketing
• Mobile Marketing-SMS Marketing
• WhatsApp Marketing

Topics- Practical- 1 hour/day

• Email Marketing Tools, Email Strategy Creation
• SMS Marketing Tools
• WhatsApp Marketing

Topics- Theory- 1 hour/day

• Affiliate Marketing
• Influencer Marketing
• Online Reputation Management

Topics- Practical- 1 hour/day

• Affiliate Marketing
• Influencer Marketing
• Online Reputation Management